After a chance encounter at a Trade Show earlier in the year, I managed to re connect with professional Buyer and Consultant Moyra Race.
Moyra gives us a superb insight as to what makes a great buyer as well as telling us about some of the pitfalls that can occur, if a brand's product performs too well and they are simply not prepared for that initial success.
You can find out more about Moyra and her business at https://www.moyrarace.com/
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