Per Holknekt is a Swedish Fashion Designer, Entrepreneur, multi Award winning Business owner but most importantly one of the most genuine and unashamedly brilliant people.... I have ever had the pleasure of working with.

We cover many aspects from within Per's life, including how he and fellow Designer Karin Jimfelt-Ghatan created the hugely successful womenswear brand Odd Molly and how they embraced imperfection, to create their very own sense of perfection.

Over the years Per has experienced incredible successes as well as some devastating lows points. He talks about his drug and alcohol abuse, making the wrong life decisions and how at one point, he found himself without any homely possessions and forced to live rough in a Swedish forest.

Although, the last couple of years have been tough for Per he's about to embark on his 42nd business Venture.

Welcoming and developing his vision of creating the 4th Industrial Revolution. 

A business that is built from personal experience and constructed with a true sense of purpose, designed to value our planet, social welfare and to constantly challenge the sustainability of people, which seems to have been seriously overlooked for many years. 

I have known Per for over 18 years, I really hope you enjoy listening to some of his wonderful stories and also acknowledge as to why he's regarded as a true legend within our Industry.